Coming soon a FAST Diginet for Local TV stations with Niche Oriented programming designed to reach a growing, desirable demographic audience
Local TV is Evolving: Poinciana Media gives Broadcasters the opportunity to provide engaging, targeted content at significantly lower operational costs, designed to help Local TV reach, maintain, and do business with today’s new audiences.
Poinciana Media Corp believes in the value and power of Local TV Broadcasting and its role in superseding cable tv as way to distribute niche-oriented content for today’s media hungry audiences. We believe that Local Television’s targeted relevance, free access, and large display graphics allow it to coexist and compete capably with hand-held and computer display streaming platforms. Poinciana Media is creating the next generation of Local TV Channels for the present and the future of mass media.
In the Modern Era
Content is King
The Television Industry changed very profoundly in the past twenty years due to the development of Digital Technology.
Faced with the decline of audiences, the end of cable tv, and the explosive increase in the number of competing media sources, on air and online, local broadcast stations with expanded digital sub-channels available found that they could reinvent themselves as multiplatforms of content that can coexist and profit from the changes in audience consumption of media. As a result, today there are more outlets than ever vying for a growing, yet splintered audience. So now, more than ever, Content is King.
Local TV channels need content that can attract and serve new audiences. But at the same time, local broadcasters need to operate very economically and vie for advertising sales, so we have devised a new kind of multimedia niche market FAST channel for local TV stations. For them, Poinciana Media Corp offers a very low cost Niche Oriented Free Ad Supported TV Channel network, or FAST Diginet.
Our solution is
TU CANAL MUSICAL
Our construct and its unique format, design, and image includes an over the air TV broadcast plus a streaming platform, as well as a group of interrelated digital media and social media platforms directed at a substantial niche audience, the Hispanic-American 30+ demographic.
With our concept we have created a blueprint for making efficient, very economic, Television networks to service multichannel digital TV station affiliates. Our plan uses economical modern technology and simple production systems to operate efficiently at low cost.
Tu Canal Musical offers our local affiliates, an attractive, inexpensive, relatively simple operation, patterned in a way as a radio station with content space available for local inserts and local access when needed. We also launched a web magazine, several social media pages, apps, and a streaming channel that will stream the local affiliate’s channel to the local audience.
Taking another lesson from radio’s most successful programming, we feature human company from creative, attractive, interesting personalities to keep the audience entertained with relevant interactive content. We include lots of user created Web content culled from social media sites.
This digest of fresh, well-curated entertainment and friendly human contact is the core of the formula that works for us. People need human company; we incorporate it richly into our content.
Check out our Tu Canal Musical Demo stream: https://5dcabf026b188.streamlock.net/PoincianaTCM/livestream/playlist.m3u8